72% of pipeline came from trade shows and the founder's network. Six salespeople had résumé-like LinkedIn profiles and no buyer conversations before tenders.
A key trade show produced 146 badges, 31 follow-ups, and one meeting. The sales director was about to increase event spend without knowing where interest was lost.
We narrowed the ICP to 64 accounts, mapped 214 buying-committee members, and built each seller a LinkoFlow rhythm: research, category content, warm-up, and 1:1 messages.
In week four, a procurement lead who had never been contacted referenced a technical post on the first call. The team stopped asking “what should we post?” and started working account by account.
“We didn't publish more. We finally gave buyers a reason to recognize us before the first call.”
Sales Director · reconstructed profile
ENRIQUE BELTRAN // B2B GROWTH & GTM CONSULTANT